What’s the Best Way to Communicate Change?
Effective communication during change is not about rigid rules or one-size-fits-all solutions. With rapid digital adoption, evolving customer expectations, and diverse teams, flexibility is the real key. Some employees prefer emails, others value face-to-face conversations, while many respond best to videos or interactive sessions. The role of a leader is to know the audience, personalise messages, and make them meaningful by showing what change means for each person. When communication is authentic, consistent, and emotionally connected, stakeholders feel part of the journey rather than passive recipients of information. This flexible approach not only builds trust and engagement but also strengthens adoption and long-term success.