Understanding Your Stakeholders: Mastering the Art of Stakeholder Mapping
Successful change depends on people as much as strategy, and strong stakeholder engagement is central to every transformation. Stakeholder mapping is a powerful tool that helps organisations identify, analyse, and manage the individuals and groups who influence projects. By clarifying roles, interests, and power dynamics, it ensures no key voices are overlooked and that communication is timely and effective. Used throughout the change journey, stakeholder mapping enhances engagement, supports informed decision-making, prevents conflict, and fosters collaboration. Whether applied through traditional methods or visual tools like Google My Maps, it provides the insight needed to guide organisations through change with confidence and clarity.