Even traditional industries can successfully adopt digital transformation
Digital transformation often feels like a step too far, especially in industries built on tradition. Yet even in conservative sectors such as funeral services, change is not only possible but necessary when approached in the right way.
One funeral provider began by listening closely to frontline staff. By taking the time to understand daily pressures and concerns, the organisation built trust and reduced resistance. Instead of forcing change all at once, they tested new digital tools in smaller groups. A scheduling app, introduced on both desktop and mobile, replaced manual, paper-based processes with a simpler and more reliable system.
Support came from within. Change champions offered peer-to-peer training and encouragement, helping colleagues gain confidence and adopt the new approach. Flexibility also played a role. Employees could choose between company-managed devices or bring their own with an allowance, which made the transition smoother and respected personal preferences.
Throughout the process, the organisation never lost sight of its purpose: supporting grieving families. This focus reassured both staff and clients, reinforcing that the transformation was there to improve service rather than disrupt it. The result was higher adoption rates, stronger efficiency, and greater confidence in the care provided.
This case highlights that digital transformation works best when people’s needs come first, when change is introduced gradually, and when the purpose behind the change is clear.