Activity 1: Defining Your Personal Brand

Laying the foundation for your 90-day success

Imagine this:
It’s your first day in a new change leadership role. You walk into a stakeholder meeting, and all eyes turn to you. They’re wondering: “Who is this person? Can I trust them to lead this change?”

You don’t have months to slowly build an image, first impressions happen in moments. That’s why your personal brand is where we start. It’s not just about how you see yourself; it’s how others experience your leadership, your credibility, and your value.

 

Why this matters in your first 90 days:

  • Your brand shapes how quickly stakeholders trust and engage with you
  • It guides your behaviour, decisions, and communication style
  • It’s the foundation you’ll build on through every module — and every activity — in your 90-day plan

Your steps for this activity

Time required: 15–20 minutes for your first draft

  1. Open a new document if completing the free version of this lesson → Title it My Personal Brand. If you have enroled in the full course use the link in the introduction section of the course to use the Notion template, ‘My Personal Brand’ Worksheet.

  2. Answer these prompts:

    • I want to be seen as a…

    • I want to be heard…

    • I want to be viewed…

    • When people speak about me, I want them to say…

  3. Review and refine

    • Do your statements reflect the leader you want to be?

    • Do they align with your organisation’s values and your change initiative?

  4. Create a visual

    • Word cloud, mind map, or graphic to make your brand easy to share and remember

  5. Identify 2–3 immediate actions

    • Practical things you can do right now to start living your brand

💡 Quick Wins you can try this week

  • Update your LinkedIn headline to reflect your desired leadership identity
  • Use your brand statement to guide how you open your first project update
  • Share your brand with a mentor and ask for their honest feedback

How this feeds into your 90-day plan

By the end of this activity, you’ll:

  • Add your personal brand statement to the introduction section of your 90-day plan

  • Include 3–5 brand-based actions in your first 30 days section

  • Note where your brand will guide decision-making and stakeholder interactions

📌 Pro tip: Revisit this brand statement after six months — compare the leader you intended to be with the leader you’ve become.

We’re here to help
Email your personal brand statement to contact@enablechangepartners.com.au and we’ll send back personalised feedback to strengthen it.

Next Step:

Once your brand is defined, you’ll bring it to life in Activity 2 – Crafting Your Elevator Pitch, so you can share it clearly and confidently with stakeholders.